Mexout
Description
Mexout is a fresh-mex eatery in Singapore. We imagine Mexout to be a young eccentric Mexican food expert, or "Mex'pert" as we've coined it, who is living in his parents' basement. The shop's interior is therefore styled as such. As with most eccentric experts, he keeps a wall-of-clues with a Mexican map and pins of locations to track down the freshest ingredients and their suppliers.

Being anti-establishment, Mexout doesn't adopt the proper brand logo. Every time you see the name it appears differently. We've came up with about 20 hand-drawn logos for them to use in rotation. For the rest of their collaterals, everything is handwritten or hand-drawn. No computer was used for the creation of the graphics.
Fields
Art Direction, Branding, Interior Design
Date
2013