Description
Orita Sinclair's diploma courses are only one year long, making them one of the fastest way to become a designer.
Fields
Illustration, Marketing
Date
2011
The Slowest Way
- Orita Sinclair's diploma courses are only one year long, making them one of the fastest way to become a designer. This series of call-to-action ads show the slowest way to accomplish a certain task as compared to the fastest way to become a designer. The irrelevancy gives it a fun and humourous personality to stand out amongst the more serious tones that other schools are adopting.
Other Projects
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Five & Dime
Branding design for a restaurant/café in Singapore. A coin is used as a visual representation of the name. Five & Dime refers to a variety store where everything is sold for 5 or 10 cents. As such, we produced a series of cheap goods to be sold in the restaurant.
2012
Branding, Art Direction
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Multicourse™
Multicourse is a one-stop shop for restaurants to procure service staff who have undergone an F&B service training programme co-designed by a panel of experts from top restaurants in Singapore.
2011
Branding, Web Design, Art Direction
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By Invite Only
By Invite Only is a handcrafted jewellery brand with a rustic art direction. We decided to give it an old circus theme. The photo cards for the backing for the packaging.
2009
Art Direction, Branding
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Junpiter Futbol
Branding design for Junpiter Futbol, a football academy as well as a football event company, based in Singapore.
2011
Branding, Design
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Orita Sinclair Prospectus
Prospectus for Orita Sinclair, a boutique design school in Singapore. We set out to design a really eye-catching, colourful pack that will appeal to kids fresh out of high school.
2011
Graphic Design, Illustration, Typography
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Orita Sinclair Prospectus (Budget Version)
Budget version for the Orita Sinclair design school prospectus, printed on newsprint with black and yellow overprint.
2011
Typography, Print Design, Art Direction
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Change By Design
Commissioned by The Design Society to design collaterals for a lecture by Tim Brown, CEO & President of IDEO. Lecture is about bringing about improvements through design thinking.
2011
Exhibition Design, Branding, Art Direction
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SOFT!
Soft!™ sells softserve icecream. White is chosen as the base colour, which is also the colour of the vanilla ice-cream they use. A quirky tagline and colourful illustrations give the brand a fun image.
2010
Branding, Art Direction, Design
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Citygolf
Rebranding for a sports bar with golf simulator facilities. Black on black is used to give it a modern, sleek feel.
2010
Branding, Art Direction, Design
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Bravo Company
For a design agency, namecard is a tool to “pick-up” new clients. We incorporate cheesy pick-up lines and played with the theme of “fate”.
2010
Typography, Branding, Print Design
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Youth Olympics 2010
The official report book for the Singapore 2010 Youth Olympic Games. This book sums up the whole event from the planning stages all the way to the end of the games.
2011
Creative Direction, Design, Editorial Design
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pauline.ning
pauline.ning is a fashion brand. We wanted the design to be non-intrusive so the clothes will stand out. Emboss mold was reused to bring the production cost down.
2010
Art Direction, Branding, Typography
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Tiny Pants
Brand design for a cloth diaper company. Namecard mimics the function of a real diaper so nature of business is immediately obvious.
2010
Branding, Art Direction, Design
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Drop Inn Hostel
Drop Inn is a budget hostel. To further emphasise this, the “O” is dropped, making it look neglected and run-down. Everything is printed on recycled gray boards. The flyer is the “O” that dropped off.
2010
Branding, Art Direction, Design
